Corporate scandals, environmental disasters and general mishaps can quickly snowball into big controversies that can severely damage a company’s reputation. Consider a problematic situation recently faced by a company of your choice.

Review postings and news articles about the incident. Post links to them.

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  1. Describe the extent of the crisis and who was involved.
  2. Identify social media marketing tools and strategies that were employed to manage the crisis.
  3. How effective was the social media marketing strategy? Could the company have avoided the controversy altogether or done more to resolve the problem and win back customers? Explain.
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