Implementation and Evaluation


How excited are you in developing a public health campaign which could motivate and change people’s behavior or attitudes? How excited are you to promote social change and implement your public health campaign? For new public health leaders, it might feel overwhelming, as well as thrilling, to implement a campaign. Prior to implementing any campaign, make sure you have a clear plan for its implementation and select an appropriate evaluation method to measure its effectiveness.

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This week, you devise your methods to implementing your public health campaign and consider any barriers you might encounter. Also, you consider ways to evaluate the effectiveness of your campaign.

Learning Resources

  • Apply methods to implement a public health campaign
  • Analyze barriers to the implementation of a public health campaign
  • Analyze the implementation and evaluation process of a communication plan
  • Identify criteria to evaluate the effectiveness of a public health campaign

Effective implementation of a public health campaign includes strategic marketing methods, appropriate timing, and monitoring (Resnick & Siegel, 2013). Review your communication plan and consider ways you plan to implement your campaign and how the timing is critical to its success.

It is not uncommon to experience some barriers in the implementation of a public health campaign. For example, funding sources might be delayed, stakeholders in communities may decide to withdraw their participation, or technology may temporarily collapse. Consider possible barriers or challenges you might face in the implementation of your public health campaign and how you might address those barriers.

With these thoughts in mind:

By Day 3, post a brief explanation of how you might implement your public health campaign. Then explain two potential barriers which might impact the implementation process and one way you might address one barrier. Be specific and use examples to illustrate your points

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