Comprehensive Marketing Plan.. must follow the template exactly for cable tv good news station.

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This is for marketing management! The product/service being marketed is a new television station on cable that only has good news stories as opposed to all the bad news on CNN and Fox and the other news channels.  I need a comprehensive strategic marketing plan from the ground up as follows:



This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.


This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

·  Describe the new product or service.

·  Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.


Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

·  Marketing objectives include goals for sales, profits, market share (as examples)

·  Objectives need to be quantifiable. Use the SMART acronym – simple, measurable, achievable, relevant, and time-specific – in formulating your objectives. An objective with a 100% goal is not acceptable


Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.


Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section

Just act like you are marketing this brand new good news tv cable station.  From the ground up! What I mean about good news is it’s a news station but only runs uplifting, positive, heroic type stories as opposed to the major news stations like CNN and FOX that runs bad news stories.  Act like you are the one creating it.. and go from there using the template for It I gave here.  Make sure everything in the rubic grading area is covered in the paper.  Thank you.

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