Competitive

 

What is the strategic competitive analysis? What is the SWOT analysis? How does a company use the SWOT analysis to determine corporate competencies?

 

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Herdesky, H. (2011). International management: Managing across the borders and cultures. (7 ed., pp. 202-203, 206-207-209). Upper Saddle River: The Pearson Education Company.

 

(Herdesky, 2011)

 

 
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