If you have not already done so, read the BLSC (C) case.

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As you read the case, do the following tasks:

  1. Develop a marketing strategy for Safe Appliance to address the potential entry of Walmart to the Appliance Insurance Market.
  2. Using the Brightland population and income statistics provided in Case A, develop a segmentation and target marketing strategy for MM.

In addressing these items, refer back to the lessons from Chapters 6-8.

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