Assignment 2: Executive Summary of M3: Assignment 2
The ability to present oneâ€™s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.
In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketerâ€™s point of view using the five stages of the buying decision process.
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Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:
- Include a statement of the problem or the topic of M3: Assignment 2.
- Concisely evaluate the findings from your research.
- Recapitulate any main conclusions or recommendations.
Develop a 6â€“8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.
By Wednesday, March 18, 2015, deliver your assignment to the M4: Assignment 2 Dropbox.
|Assignment 2 Grading Criteria||
|Created a comprehensive executive summary of research findings from M3: Assignment 2.||
|Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.||